International Business 4th Edition Griffin

Posted By admin On 06.09.19
  1. International Business: A Managerial Perspective (4th Edition) by Ricky W. Griffin (2003-12-29) Hardcover – 1781. Griffin;Mike W. Pustay (Author) 4.0 out of 5 stars 2 customer reviews. See all 14 formats and editions Hide other formats and editions.
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International Business illustrates how successful managers must function in a competitive world. Packed with current examples. Business A Managerial Perspective 8th Edition by Griffin Click here. Of the mayor of the host city/cities, a third the head of the IOC, a fourth the head of the national committee, a fifth the role of a.

From the Back Cover:

Bring the world into focus...

From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology.

In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world.

FEATURES

  • Forty cases, many updated, plus eight comprehensive cases, integrated throughout the book.
  • New! Coverage of cultural and political forces affecting business.
  • More than forty maps, plus updated tables and graphs.

    • International Business 4th Edition Griffin & Pustay

  • New! Three content boxes—'Wiring the World,' 'Venturing Abroad,' and 'Bringing the World into Focus'—highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective.
  • Four 'Point-Counterpoint' features provide opposing perspectives on controversial business topics—global tobacco marketing, for example—and serve as launch pads for student discussion and research into hotly debated contemporary issues.
  • New! Updated student exercises, plus an FT.com activity.

    • International Business 4th Edition Griffin & Pustay Pdf

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    JUST FOR YOU

    • FINANCIAL TIMES: World business newspaper. Discounted student subscription rates to the Financial Times newspaper, which is free to adopting instructors.
    • GLOBE: Global Landscape of Business Environment, an optional CD-ROM that can be packaged with the book, offers an electronic atlas with a variety of political and physical maps. Each of the nine geographic sections features content pertinent to students learning about international business, such as interactive exercises based on statistical data, culture and economics, plus a Geoconcepts section focusing the impact of geography on business decision making. (ISBN: 0-13-016285-X).
    • MyPHLIP Web Site, www.prenhall.com/griffin, offers chapter-specific current events, Internet exercises, and downloadable supplements—plus an online study guide.
    About the Author:

    Michael Pustay holds the Anderson Clayton Professorship in Business Administration and is Professor of Management at Texas A&M University.

    'About this title' may belong to another edition of this title.